Real solar prices, before anyone tries to sell you.
Our story
Solarpanels.co was founded in 2026 for one reason: homeowners were tired of googling "how much do solar panels cost" and getting sales pitches instead of answers. Every other site we visited was either owned by an installer, paid by installers, or ranking whoever cut the biggest check. Prices, when they appeared at all, were pulled from manufacturer MSRP sheets that had nothing to do with what people were actually paying. So we built the site we wished existed, an independent research layer between homeowners and the solar industry, where no installer can buy a ranking and the numbers come from real quotes, not marketing decks.
What makes us different is boring, on purpose. We publish cost data from live installer bids across all 50 states, we track federal and state incentives so you know what the tax credit is actually worth for your home, and we explain payback math in plain English instead of hiding it behind a "get a free quote" button. When you are ready to see real pricing for your roof, you can pull a 90-second quote through Solar.com Direct, no phone call, no rep, no follow-up spam. If you decide solar isn't right for you after reading our research, that's a win too. We'd rather be the site that saved you from a bad deal than the one that pushed you into one.
That is the whole company in one sentence: independent research, real prices, plain answers, before you ever talk to anyone selling you panels.